In the retail industry it is especially important to keep up and follow the latest trends. A trend that is becoming increasingly important to consumers is having a personalized shopping experience. Personalization in the retail world often involves giving consumers suggestions based on their taste, location, order and search history. Personalized experiences are also created with chat-bots that increase customer engagement and interaction, text messages that provide updates on orders, online- and tele-based communications, etc.
The rise of personalization in the retail industry trend has paved way for the application of more advanced and innovative technologies such as Artificial Intelligence. If you, as a retailer, want to provide consumers with unique personalized shopping experience, you must invest in advanced technologies and look beyond basic personalization tactics.