Curriculum Vitae

Personal Data

Practical Experience

2014 – present time

Marketing Director

- Strategy development of complex brands- & portfolio-revitalisation with the aim of significant financial effectivity

- Development of new brand concepts on the basis of internal & external brand audit

- Building up ot 3 brand pillars: innovations, communication & trade marketing (re-designs, new launching plans for local and internationl key accounts, new communication strategies and their execution supervision (media & creativity mix), new corporate identity.

- New business opportunities identification.

2007 – 2014

Group Brand Manager Czech Republic & Slovakia

- Strategic leadership of key brands for Czech & Slovak market: re-definition / evolution of strategic brand platforms, their implementation, building up of brands synergies between CZ & SK market.

- Implementation of actions plans reflecting changing environment.

- Leading of innovations- and communication-projects contributing to volumes and margin growth of particular brands.

- Leading of transversal innovation concept development with crossfunctional specialists in field of Marketing, R&D, Production and Technology.

- Brand managers teams´ leadership and development.

2004 – 2007

Senior Brand Manager

- Definition and implementation of marketing strategy for key categories - sour milk & yoghurt drinks (Acidko, Probia, Klasik drink)

- Building up and supervision of communication strategies and promotion (ATL and BTL).

- Development and launch of new products, market analysis, sales support programme.

2000-2004

Product Manager Czech Republic and Slovakia

- Participation on brand strategy adaptation for Czech and Slovak market.

- Participation on brand strategy development for Middle and Western Europe.

- Product management of development and support of new product ranges, including integration of new brand acquisitions, CRM.

1999 –  2000

Foreign Production Coordinator

Coordinating of international clients´ orders and production plans, communication with external suppliers and internal production, communication with Customer Servis

Education

Management Faculty of Comenius University in Bratislava

Bilingual studies in English - Specialisation: Marketing

Master

Faculty of Economy of Mathias Belvis University in Banska Bystrica

Specialisation: Corporation Management and Economics

Engineer

ENGLISH

Fluent (State Exam)

german

Fluent

§ Marketing experience gained in multinational and local FMCG companies

§ Projects leading experience from operative up to strategic level

§ Analytical and synthetic thinking and ability of complex data processing for making of profit oriented recommendations

§ Strong drive in solution findings

§ Obstinate in preparation and implementation of new action plans

§ Strong team player

§ Strong interpersonnal abilities in people management

german

KEY COMPETENCIES & SKILLS

Fluent

§ Marketing experience gained in multinational and local FMCG companies

§ Projects leading experience from operative up to strategic level

§ Analytical and synthetic thinking and ability of complex data processing for making of profit oriented recommendations

§ Strong drive in solution findings

§ Obstinate in preparation and implementation of new action plans

§ Strong team player

§ Strong interpersonnal abilities in people management