People’s mentality often seems to be “bigger is better“. Looks like that’s not the case any longer in the retail industry. So-called mobile shops have become a new and successful trend. These retail shops on wheels can keep start-up costs low, while introducing a brand to new customers. The modern mobile shops easily catch the attention of pedestrians and social media with their uniqueness, a win-win for both the company and consumers.
The unique possibility of being able to rent a fashion truck for a week, month or even longer enables new entrepreneurs to be flexible and to test the popularity of their product before signing expensive leases. All the company needs for moving around from location to location and exposing the brand to new markets is a permit. Younger generations crave new experiences and fashion trucks can deliver them.